Imagine a traditional media outlet contacts you for a short 5-minute interview that will be seen and heard on international television—what do you say, yes or no?

In this fast-paced workshop that is designed specifically for small business owners, you'll learn how to say “yes” with confidence—and mean it. Being prepared for media opportunities can elevate your business, grow your brand visibility, and position you as a trusted expert in your field. But without preparation, those five minutes could feel like five hours of uncertainty.

In this workshop, you’ll learn how to:

Craft a compelling elevator pitch that gets to the heart of your business in under 30 seconds

Understand what media professionals are looking for in interviews—and how to deliver it

Key elements to a Media One Sheet

Prepare 3 talking points that highlight your brand’s story, value, and credibility

Handle unexpected questions and turn nerves into natural confidence

Dress, speak, and present yourself for both visual and audio platforms

Leverage a media appearance afterward to amplify your exposure and credibility

Whether it’s your first interview or your fiftieth, this session will help you sharpen your presence, your voice, and your message—so the next time that call comes in, your answer will be a clear and enthusiastic yes.